In 2020, Globoplay was entering a new phase. With the arrival of the Globo Channels and the expansion of live programming, the platform stopped being only a streaming service and consolidated itself as an ever wider entertainment ecosystem.
The rebranding was born to translate that evolution visually. Built on the idea of windows, the identity carries a dynamic able to represent the diversity of content, stories and emotions living inside the platform.
The logotype itself evolved to take in this new system, with subtle adjustments to its construction and a visual language designed to gain movement and unfold consistently across product, communication, campaigns, television and digital environments.
- where
- Globo
- client
- Globoplay
- year
- 2020
- director of digital products & services
- Erick Brêtas
- head of marketing
- Tiago Lessa
- creative manager
- João Ribeiro
- creative specialists
- Fernando Gamarano, Guará Carioca
- art creatives
- Gustavo Sampaio, Isadora Menezes, João Melhorance, Luiza Garcia
- video creatives
- Ariel Paulo, Diego Wiezel, Gabriel Sampaio, Rodrigo Gagliardi
- planning
- Barbara Lund, Caísa Couto, Luísa Lougue, Thiago Almirante
- voice-over
- Luiz Carlos Persy
- Globo communication director
- Sérgio Valente
- creative direction
- Leandro Castilho, Mariana Sá, Ricardo Moyano
- creative management
- Monica Puga, Victor Seabra
- creative coordination
- Fábio Mayumi
- art direction
- Julio Marcello
- design
- Chico Jofilsan, Dinho Marques, Gabriel Kempers, Julio Marcello, Tchelo
- copy & concept
- Carlo Iulio, Daniel Develly, João Ribeiro, Leandro Castilho
- communication planning
- Bernardo Magalhães, Diogo Machado
- account
- Dryelle Primo, Letícia Eboli, Manuel Falcão, Suzana Prista