Creative before I knew
it had a name.

It was the only way I worked.
Creating however I could: by making.

At 8, I taped sheets of paper across the living room floor until they formed one large paper carpet. I'd spend the afternoon drawing houses, streets, entire cities.

At 12, I turned my younger brother into the actor of my homemade films, shot and produced with my father's camera.

At 16, I started working in creation.
At 17, I bought a ticket and left for São Paulo.

None of those ages knew exactly what they were doing. There was no label, no title, no degree, no résumé. Only a need to imagine, to build, to give form to what didn't exist yet.

Then came the layers: design and communication agencies, São Paulo, Rio de Janeiro, corporate education, branding, strategy, film, art direction, creative direction. Over thirty years working between image, language, ideas and meaning.

But behind all those names, the work is still the same:

removing noise until truth remains.