A platform created to transform Globosat’s knowledge of behavior, culture and audiences into living, shareable content. The identity begins with the individual and expands into the collective: from each person’s uniqueness to the multiplicity that shapes society. From this principle emerges a visual system of color, portraits, fingerprints, spaces for expression and connections, as diverse as the people it observes. The palette is deliberately plural, representing the diversity of the Brazilian people. Because before the data, there is someone. And everything starts with people.
- client
- Marketing Corporativo Globosat
- year
- 2018
- where
- Globosat
- art direction
- Tchelo and Gabriel Kempers
- design
- Tchelo
- motion design
- Gabriel Kempers
- strategic design lead
- Mariana Moreira
- strategic design management
- Márcio Leite
- creative management
- Ricardo Moyano
- communication & branding direction
- Manuel Falcão
- approval
- Mariana Novaes, Talita Morais